Mac’s Wood Grilled

A Delicious Marriage of Vintage & Grit

Mac's Wood Grilled, a great little sports bar and grill in a stunning historic building in the East Village of Chicago approached me with their logo seeking to capture the personality and quality of their establishment. The challenge of the brief was marrying the vintage feel of their historical building with the gritty graffiti that covers a section of the exterior — and what a fun challenge that was! I loved including our fun little flame in the counter of the "a". That flame also acts as a supporting element as well as the wood slice which nods to their signature wood grilled burgers. I also provided, as is a part of my branding package, a style guide to guide the client in the application of the branding system.